Ministry of Education – Singapore Youth Festival 2020
Design Strategy, Campaign, Advertising
Then-Minister of Education Mr Ong Ye Kung announced that Singapore Youth Festival 2020 would for the first time ever, go digital. Although much of the planned festivities is cancelled due to the emergence of Covid-19, the re-evaluation of the core basis of the event prove to be a successful outcome nonetheless: a digital community festival launched where schools, parents and children can still be involved in arts and music in a time of a new normal, while still retaining the creative and positive spirit.
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