Hi! I am Joanne. ︎

I am a Senior UX/UI Designer with 7+ years of experience designing enterprise and workflow-driven platforms across government, insurance and corporate environments.

Adept at translating complex requirements into intuitive, human-centred digital experiences through research, prototyping and cross-functional collaboration with product owners, business and engineering teams.

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UI/UX Case Studies

Case study 1
Redesigning HDB’s digital experience 

Case study 2
Implementing anti-scam measures to protect banking customers

Case study 3
Cultivating habits of introspection to improve mental well-being

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Case study 4
Improving the experience of Immigration & Checkpoints Authority (ICA) Website

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Case study 5
Invigorating Art Friend's e-commerce experience

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Other Creative Works