https://joannegong.work joanne g Sat, 01 Jan 2022 10:37:47 +0000 https://joannegong.work en https://joannegong.work/Index Sat, 01 Jan 2022 10:37:45 +0000 joanne g https://joannegong.work/Index Hi! I am Joanne. ︎I am a Senior UX/UI Designer with 7+ years of experience designing enterprise and workflow-driven platforms across government, insurance and corporate environments. Adept at translating complex requirements into intuitive, human-centred digital experiences through research, prototyping and cross-functional collaboration with product owners, business and engineering teams. ︎︎︎ UI/UX Case Studies <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/8725a1f6a94b4597311f4bfc71c1894174a9002cb4fdf412f3b04462329443de/income-mockup.png" data-mid="247882991" border="0" src="https://freight.cargo.site/w/1000/i/8725a1f6a94b4597311f4bfc71c1894174a9002cb4fdf412f3b04462329443de/income-mockup.png" />Case study 1Redesigning Financial Data Workflows to Improve Accuracy and Efficiency (Upon request) <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/94c878d88369a8706282a37613c7f7a53560365d8c093bfa04c08f787cd9ef46/Singstat-mockup.png" data-mid="247882843" border="0" src="https://freight.cargo.site/w/1000/i/94c878d88369a8706282a37613c7f7a53560365d8c093bfa04c08f787cd9ef46/Singstat-mockup.png" />Case study 2Simplifying Government Data on Mobile: A UX Revamp for SingStat(Upon request) <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/842797c1a25d5204af770a0483baf7be2f5dd12f95bf8d3d597411f8850604da/HDBMockup-copy.png" data-mid="154892061" border="0" src="https://freight.cargo.site/w/1000/i/842797c1a25d5204af770a0483baf7be2f5dd12f95bf8d3d597411f8850604da/HDBMockup-copy.png" />Case study 3Redesigning HDB’s digital experience&nbsp;(Upon request) <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/da55aff1708df710f088a2b6de61afd438a466cd3b33925650600445166106c4/DBSMockup-copy.png" data-mid="149765409" border="0" src="https://freight.cargo.site/w/1000/i/da55aff1708df710f088a2b6de61afd438a466cd3b33925650600445166106c4/DBSMockup-copy.png" />Case study 4Implementing anti-scam measures to protect banking customers(Upon request) <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/13e04234a5ed53c1d80cbd88b3b4e240091c83d1f8aee98e1c4d1ba060db79eb/HIMockup-copy.png" data-mid="137287754" border="0" src="https://freight.cargo.site/w/1000/i/13e04234a5ed53c1d80cbd88b3b4e240091c83d1f8aee98e1c4d1ba060db79eb/HIMockup-copy.png" />Case study 5Cultivating habits of introspection to improve mental well-beingLearn more <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/54e10cca7e9c71b802ba2d158ab12440844aba22ba08e71f2c0b4665815da505/ICAMockup.png" data-mid="128935909" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/54e10cca7e9c71b802ba2d158ab12440844aba22ba08e71f2c0b4665815da505/ICAMockup.png" />Case study 6Improving the experience of Immigration &amp; Checkpoints Authority (ICA) WebsiteLearn more <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/1d12a1a7756923068c89fe568b64c0266669dd605ad56402189f33b7a384b591/ArtFriendMockup.png" data-mid="128929654" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/1d12a1a7756923068c89fe568b64c0266669dd605ad56402189f33b7a384b591/ArtFriendMockup.png" />Case study 7 Invigorating Art Friend's e-commerce experienceLearn more Other Creative WorksCampaign Strategy&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Retail Marketing&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Digital Marketing&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Art Direction&nbsp; &nbsp; &nbsp; &nbsp;UI Design&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Graphic Design&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Animation&nbsp; &nbsp; &nbsp; &nbsp;&nbsp; https://joannegong.work/7-Eleven Sat, 01 Jan 2022 10:37:46 +0000 joanne g https://joannegong.work/7-Eleven 7-Eleven Singapore Advertising, Retail Marketing, Art Direction7-Eleven forms the largest chain of convenience stores with more than 400 stores in Singapore. Involved in overall communication and creative strategies across all media and retail activities, creative works need to meet the advertising demands of the ever-growing brand as it constantly refreshes and upgrades its offerings and services to its diversified consumers. &nbsp; <img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/1ad69211e1641acc36645d6d008b46fa4e5b642e849261e2f20240cfdeb51fe9/7E_Image1_01_JG.jpg" data-mid="130596548" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/1ad69211e1641acc36645d6d008b46fa4e5b642e849261e2f20240cfdeb51fe9/7E_Image1_01_JG.jpg" /><img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/5944a8bbda7934d27f5b4aa002560f888b93959457ce7b6db33f2a3d5d48f982/7E_Image2_01_JG.jpg" data-mid="130596540" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/5944a8bbda7934d27f5b4aa002560f888b93959457ce7b6db33f2a3d5d48f982/7E_Image2_01_JG.jpg" /> <img width="600" height="675" width_o="600" height_o="675" data-src="https://freight.cargo.site/t/original/i/938625a0380968b397b3394b175d8d723e3cd71025331dba65ff45c85a953f47/7E_Image4_01_JG.jpg" data-mid="130596544" border="0" src="https://freight.cargo.site/w/600/i/938625a0380968b397b3394b175d8d723e3cd71025331dba65ff45c85a953f47/7E_Image4_01_JG.jpg" /> <img width="1657" height="930" width_o="1657" height_o="930" data-src="https://freight.cargo.site/t/original/i/2c4062b96d1949d47dd9764e580da069ab5605edc960800c7dd60cc9e0b6a613/7E_Image6_01_JG.jpg" data-mid="130596541" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/2c4062b96d1949d47dd9764e580da069ab5605edc960800c7dd60cc9e0b6a613/7E_Image6_01_JG.jpg" /> See more of my other works: <img width="5500" height="1836" width_o="5500" height_o="1836" data-src="https://freight.cargo.site/t/original/i/bc55b70cd3f5d5748faf252ca154013781acaa8b8a3f8bdaeb9da2417b16ef9a/Readmorebuttons-01.png" data-mid="130595068" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/bc55b70cd3f5d5748faf252ca154013781acaa8b8a3f8bdaeb9da2417b16ef9a/Readmorebuttons-01.png" /><img width="5500" height="1836" width_o="5500" height_o="1836" data-src="https://freight.cargo.site/t/original/i/2153d4ea3216dc61873182e207d4937ac070a04bee29e9ec13639934bf410186/Readmorebuttons-02.png" data-mid="130595070" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/2153d4ea3216dc61873182e207d4937ac070a04bee29e9ec13639934bf410186/Readmorebuttons-02.png" /> https://joannegong.work/Sony Sat, 01 Jan 2022 10:37:46 +0000 joanne g https://joannegong.work/Sony Sony Singapore Advertising, UI Design, Packaging Design, Digital Marketing, Retail MarketingWith an increasing market share and presence in the SEA market, I have the opportunity to develop BTL and TTL advertising visuals for Sony’s range of electronics. The type of projects’ objectives range from promoting product launches, retargeting products for consumer awareness, sales / promotional campaigns to product events. Communication materials are highly diversified to reach to the masses effectively. &nbsp; Full-frame and mirrorless cameras’ mircrosite(URL Link) A microsite is launched to promote Sony’s full range of full-frame and mirrorless cameras, lenses and accessories. The site highlights the cameras&nbsp;prowess in photography and videography, and related promotions and events. <img width="3266" height="2248" width_o="3266" height_o="2248" data-src="https://freight.cargo.site/t/original/i/06099bf991762cd282711c5f3c91e0df0bc01ccea24db909fd8faf2c8ce29dd1/Screenshot-2022-04-20-at-11.34.27-AM.png" data-mid="140119675" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/06099bf991762cd282711c5f3c91e0df0bc01ccea24db909fd8faf2c8ce29dd1/Screenshot-2022-04-20-at-11.34.27-AM.png" /> <img width="3266" height="2254" width_o="3266" height_o="2254" data-src="https://freight.cargo.site/t/original/i/0668f02726ec0ca49049e26da79b4dcc49bb606eb283474138e54d8b967342de/Screenshot-2022-04-20-at-11.35.09-AM.png" data-mid="140119676" border="0" src="https://freight.cargo.site/w/1000/i/0668f02726ec0ca49049e26da79b4dcc49bb606eb283474138e54d8b967342de/Screenshot-2022-04-20-at-11.35.09-AM.png" /> <img width="3266" height="2250" width_o="3266" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3d4eac3ccdf7a79d69d5bf8691a67568755364bcce44d3b127a98f739de8e241/Screenshot-2022-04-20-at-11.35.44-AM.png" data-mid="140119678" border="0" src="https://freight.cargo.site/w/1000/i/3d4eac3ccdf7a79d69d5bf8691a67568755364bcce44d3b127a98f739de8e241/Screenshot-2022-04-20-at-11.35.44-AM.png" /> Print ads <img width="585" height="767" width_o="585" height_o="767" data-src="https://freight.cargo.site/t/original/i/57f81b519450012fff2221c874951a33a5def419121d15a22bcc70e6e7ac4008/Sony_Image2_01_JG.jpg" data-mid="130595989" border="0" alt="Print ad" data-caption="Print ad" src="https://freight.cargo.site/w/585/i/57f81b519450012fff2221c874951a33a5def419121d15a22bcc70e6e7ac4008/Sony_Image2_01_JG.jpg" />Product packaging <img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/a77c3073597c8832f686211022ebe6b8f08ab05a06879b30eb016c17d488a423/Sony_Image1_01_JG.jpg" data-mid="130595988" border="0" data-scale="80" alt="Packaging design" data-caption="Packaging design" src="https://freight.cargo.site/w/1000/i/a77c3073597c8832f686211022ebe6b8f08ab05a06879b30eb016c17d488a423/Sony_Image1_01_JG.jpg" />Online media marketing and collaterals <img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/59481ed415094449915eaf57db972c652e600c5dcdbda32a7d54ff99ac98dca6/Sony_Image4_01_JG.jpg" data-mid="130595986" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/59481ed415094449915eaf57db972c652e600c5dcdbda32a7d54ff99ac98dca6/Sony_Image4_01_JG.jpg" /><img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/1986c7fb37711b7a693495b21e1949aaf8404b320c0400c70815ec6df6c0c25b/Sony_Image5_01_JG.jpg" data-mid="130595985" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/1986c7fb37711b7a693495b21e1949aaf8404b320c0400c70815ec6df6c0c25b/Sony_Image5_01_JG.jpg" /> <img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/b24fc71521e12ccfbcaa9c7c1f19f183255a44e8a24658ea16bf0f60f64f8df2/Sony_Image6_01_JG.jpg" data-mid="130595984" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/b24fc71521e12ccfbcaa9c7c1f19f183255a44e8a24658ea16bf0f60f64f8df2/Sony_Image6_01_JG.jpg" /> See my other works: <img width="5500" height="1836" width_o="5500" height_o="1836" data-src="https://freight.cargo.site/t/original/i/2d951ba2b25e6343d3a54af3a044e966fffc4ac71ac8ddbda5e0ff0780c51931/Readmorebuttons-01.png" data-mid="130595711" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/2d951ba2b25e6343d3a54af3a044e966fffc4ac71ac8ddbda5e0ff0780c51931/Readmorebuttons-01.png" /><img width="5500" height="1836" width_o="5500" height_o="1836" data-src="https://freight.cargo.site/t/original/i/4973eecda7cbf5c7f799c094ff0e37926ebcc82f9b3329d35001bb88e3f54ffa/Readmorebuttons-02.png" data-mid="130595713" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/4973eecda7cbf5c7f799c094ff0e37926ebcc82f9b3329d35001bb88e3f54ffa/Readmorebuttons-02.png" /> https://joannegong.work/Himalaya-Herbals Sat, 01 Jan 2022 10:37:46 +0000 joanne g https://joannegong.work/Himalaya-Herbals Himalaya Herbals Advertising, Retail Marketing, Digital Marketing With 90 years of providing head to heel range of herbal based products, Himalaya Herbal prove to be the forerunner in providing clean and effective products in an increasingly clean-conscious SEA market. Stronger advertising efforts are made in recent years that range from outdoors, print and social. <img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/95ea9ecb34fbfc66bfa66e3e786b29cd8a513e1b2de43a3d5e76f2f53fcc45b0/HIM_Image1_01_JG-copy.jpg" data-mid="130596969" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/95ea9ecb34fbfc66bfa66e3e786b29cd8a513e1b2de43a3d5e76f2f53fcc45b0/HIM_Image1_01_JG-copy.jpg" /><img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/4ea905636d00a414fe3fe1ab23ad7061f4a772d6de5e24a76bd652b86fb0f112/HIM_Image3_01_JG.jpg" data-mid="130596972" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/4ea905636d00a414fe3fe1ab23ad7061f4a772d6de5e24a76bd652b86fb0f112/HIM_Image3_01_JG.jpg" /> <img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/301f1fd9364cd1dafd7c3ed10e04b5dc66a9566d368ae9e6ef45dddd79b68f20/HIM_Image4_01_JG.jpg" data-mid="130596970" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/301f1fd9364cd1dafd7c3ed10e04b5dc66a9566d368ae9e6ef45dddd79b68f20/HIM_Image4_01_JG.jpg" /> <img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/043c6027945a6f96b40bc846fec57ce1da9160d3d16a3eba2bb016862286a55a/HIM_Image5_01_JG.jpg" data-mid="130596971" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/043c6027945a6f96b40bc846fec57ce1da9160d3d16a3eba2bb016862286a55a/HIM_Image5_01_JG.jpg" /> See my other works: <img width="5500" height="1836" width_o="5500" height_o="1836" data-src="https://freight.cargo.site/t/original/i/2d951ba2b25e6343d3a54af3a044e966fffc4ac71ac8ddbda5e0ff0780c51931/Readmorebuttons-01.png" data-mid="130596954" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/2d951ba2b25e6343d3a54af3a044e966fffc4ac71ac8ddbda5e0ff0780c51931/Readmorebuttons-01.png" /><img width="5500" height="1836" width_o="5500" height_o="1836" data-src="https://freight.cargo.site/t/original/i/4973eecda7cbf5c7f799c094ff0e37926ebcc82f9b3329d35001bb88e3f54ffa/Readmorebuttons-02.png" data-mid="130596955" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/4973eecda7cbf5c7f799c094ff0e37926ebcc82f9b3329d35001bb88e3f54ffa/Readmorebuttons-02.png" /> https://joannegong.work/Ministry-of-Education-Singapore-Youth-Festival-2020 Sat, 01 Jan 2022 10:37:47 +0000 joanne g https://joannegong.work/Ministry-of-Education-Singapore-Youth-Festival-2020 Ministry of Education – Singapore Youth Festival 2020 Design Strategy, Campaign, Advertising Then-Minister of Education Mr Ong Ye Kung announced that Singapore Youth Festival 2020 would for the first time ever, go digital. Although much of the planned festivities is cancelled due to the emergence of Covid-19, the re-evaluation of the core basis of the event prove to be a successful outcome nonetheless: a digital community festival launched where schools, parents and children can still be involved in arts and music in a time of a new normal, while still retaining the creative and positive spirit. <img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/73370b52805468b5584d898ad0e3ffc891ec5e6e332115b77214b877853cde75/SYF_Image1_01_JG.jpg" data-mid="130597283" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/73370b52805468b5584d898ad0e3ffc891ec5e6e332115b77214b877853cde75/SYF_Image1_01_JG.jpg" /><img width="1366" height="911" width_o="1366" height_o="911" data-src="https://freight.cargo.site/t/original/i/41945c9b6ede78e3e54710b183d069c4cd57ef5ea397d5bddbed45b5ef5fa448/SYF_Image2_01_JG.jpg" data-mid="130597284" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/41945c9b6ede78e3e54710b183d069c4cd57ef5ea397d5bddbed45b5ef5fa448/SYF_Image2_01_JG.jpg" /> See my other works: <img width="5500" height="1836" width_o="5500" height_o="1836" data-src="https://freight.cargo.site/t/original/i/2d951ba2b25e6343d3a54af3a044e966fffc4ac71ac8ddbda5e0ff0780c51931/Readmorebuttons-01.png" data-mid="130597240" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/2d951ba2b25e6343d3a54af3a044e966fffc4ac71ac8ddbda5e0ff0780c51931/Readmorebuttons-01.png" /><img width="5500" height="1836" width_o="5500" height_o="1836" data-src="https://freight.cargo.site/t/original/i/4973eecda7cbf5c7f799c094ff0e37926ebcc82f9b3329d35001bb88e3f54ffa/Readmorebuttons-02.png" data-mid="130597239" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/4973eecda7cbf5c7f799c094ff0e37926ebcc82f9b3329d35001bb88e3f54ffa/Readmorebuttons-02.png" /> https://joannegong.work/Global-Indian-International-School Sat, 01 Jan 2022 10:37:47 +0000 joanne g https://joannegong.work/Global-Indian-International-School Global Indian International School Advertising, Digital Marketing, Campaigns GIIS has 23 schools in 7 countries in Asia and Middle East, and is one of the most technologically advanced school campuses in Singapore. Print and social advertising are targeted for overseas parents as well as new expats. <img width="507" height="882" width_o="507" height_o="882" data-src="https://freight.cargo.site/t/original/i/2704dca0604f3a9b0dc1d1e1e90a4e5fecf1dbfa9f74a7479001722a9e859d7b/GIIS_Image2_01_JG.jpg" data-mid="130597722" border="0" src="https://freight.cargo.site/w/507/i/2704dca0604f3a9b0dc1d1e1e90a4e5fecf1dbfa9f74a7479001722a9e859d7b/GIIS_Image2_01_JG.jpg" /> <img width="1366" height="1444" width_o="1366" height_o="1444" data-src="https://freight.cargo.site/t/original/i/a426a9b61b9797a7148401579e713e1fa16cddeb1fd63dd3d37c9bd6e1d67a5e/GIIS_Image1_01_JG.jpg" data-mid="130597721" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/a426a9b61b9797a7148401579e713e1fa16cddeb1fd63dd3d37c9bd6e1d67a5e/GIIS_Image1_01_JG.jpg" /> See my other works: <img width="5500" height="1836" width_o="5500" height_o="1836" data-src="https://freight.cargo.site/t/original/i/2d951ba2b25e6343d3a54af3a044e966fffc4ac71ac8ddbda5e0ff0780c51931/Readmorebuttons-01.png" data-mid="130597585" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/2d951ba2b25e6343d3a54af3a044e966fffc4ac71ac8ddbda5e0ff0780c51931/Readmorebuttons-01.png" /><img width="5500" height="1836" width_o="5500" height_o="1836" data-src="https://freight.cargo.site/t/original/i/4973eecda7cbf5c7f799c094ff0e37926ebcc82f9b3329d35001bb88e3f54ffa/Readmorebuttons-02.png" data-mid="130597586" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/4973eecda7cbf5c7f799c094ff0e37926ebcc82f9b3329d35001bb88e3f54ffa/Readmorebuttons-02.png" />